الكتب الالكترونية

عدد الكتب: 1 - 16 /16
9780062883308
Aesthetic Intelligence : How to Boost It and Use It in Business and Beyond / Pauline Brown

Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that ...

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978-3-030-90657-3
Commodity Marketing : Strategies, Concepts, and Cases / Margit Enke, Anja Geigenmüller, Alexander Leischnig

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority ...

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9781138592650
Consumer Behaviour and Analytics / Andrew Smith

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big ...

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978-981-33-6374-8
Consumer Happiness: Multiple Perspectives

Helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical ...

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978-3-658-39364-9
Essays on congruence theory in marketing : Special focus on digital products and webstores / Robér Rollin

Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, ...

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978-3-030-22541-4
European Water Law and Hydropolitics

provides the first comprehensive assessment of the various issues faced by countries in the European Union, where progressing ...

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9781398600324
Future tech : how to capture value from disruptive industry trends / Trond Arne Undheim

Amazon's Fire phone. Google Glass. Facebook Home. Quikster. New technologies alone don't always cause industry changes. ...

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978-3-030-91135-5
Leading Edge Technologies in Fashion Innovation : Product Design and Development Process from Materials to the End Products to Consumers / Young-A Lee

Offers cutting-edge knowledge on various design and product development related technologies, and applications of these technologies ...

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9781292404813
Marketing Management / Philip Kotler, Kevin Keller, Alexander Chernev

The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that ...

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1119810140
Shift: Transform Motion into Progress in Business / Richard Lees, Azlan Raj

In Shift: Transform Motion into Progress in Business, Chief Strategy and Marketing Officers at Merkle and dentsu offer business ...

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NoIMG
Swiss Energy Governance : Political, Economic and Legal Challenges and Opportunities in the Energy Transition

This book gathers the results of an interdisciplinary research project led by the Swiss Competence Centers for Energy Research ...

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NoIMG
The Effect of Neuromarketing on the consumer's purchasing decision making and The Role of its tools محمد ماهر أحمد أبو أرشيد ؛ غزل عبد الحليم كنج ؛ إشراف د. ليلاس اللحام

The impact of Neuromarketing for the businesses and the country is relevant. Its implicit and automatic processes lead to ...

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978-3-658-27543-3
The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers

Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related ...

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1119817595
The Unintended Consequences of Technology: Solutions, Breakthroughs, and the Restart We Need / Chris Ategeka

In The Unintended Consequences of Technology: Solutions, Breakthroughs and the Restart We Need, accomplished tech entrepreneur ...

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9781264278237
The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein

Drive revenue and grow your business by using the powerful concept of scarcity.

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978-3-030-33926-5
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

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